Project Overview
Summary
Talentou is a modern talent acquisition and staffing company dedicated to bridging the gap between exceptional talent and leading organizations. For this project, the primary goal was to develop a bold, contemporary brand identity that not only reflects Talentou’s dynamic spirit but also builds trust and recognition in a competitive market.
I led the creation of the complete brand ecosystem — from designing a distinctive logo, selecting an energetic color palette, and defining typography standards to developing practical brand applications like ID cards, lanyards, and essential office collateral.
Details
Client:
Talentou
Type:
Branding & Identity Design
Format:
AI, EPS, PDF, SVG, PNG
Year:
2023
Tools:
Illustrator
Photoshop
Objectives
🎯Create a brand identity that is youthful, energetic, and approachable, yet still professional.
🎯Ensure high legibility and recognition across digital and print mediums.
🎯Develop versatile assets that can be easily extended to merchandise and office materials.
Logo Meaning
The name Talentou is a creative blend of the words “Talent” and “Scouting,” capturing the brand’s mission to actively seek out and connect exceptional talent with the right opportunities.
The logo design reinforces this concept through its clean, contemporary typography and the highlighted ‘o’, which acts as a symbolic spotlight on talent — representing how Talentou identifies and brings the right people into focus.
Logo Concept & Rationale
The Talentou logo is designed with:
✅ Bold typography to convey friendliness and accessibility.
✅ A vibrant purple to symbolize creativity, ambition, and premium quality.
✅ A playful green dot inside the ‘o’, acting as a focal point — representing the “talent” at the heart of the brand.
This color contrast ensures immediate visual recall. The minimal, clean design makes it adaptable for varied use cases.
Typography
For the brand typography, I chose Uni Sans, a clean, modern sans-serif typeface with slightly geometric proportions. Its strong, balanced letterforms convey professionalism and confidence, while the rounded edges maintain a friendly, approachable feel.
Color Palette
Brand Applications
This project helped establish Talentou as a vibrant, contemporary brand in the talent space. It demonstrates how strategic color use and minimal, clever design elements (like the highlighted ‘o’) can build memorable brand recall.
Thanks for watching.