Project Overview
About the Company
Microlink Networks is an independently-owned company headquartered in New York, with offices in Texas and Virginia. With decades of experience in telecommunications, hospitality, security, and automation industries, the company has grown into a major industry player.
Project Objective
To create a compelling explanatory video that communicates Microlink Networks’ vision for the future of IoT and advanced network infrastructure. The goal was to visually depict the brand’s innovative solutions and emphasize their commitment to cutting-edge technologies like AI, machine learning, and automation.
Details
Client:
Microlink Networks
Video Duration:
1 min 15 sec
Project Duration:
4 Days
Year:
2021
Role:
Storyboarding
Animation
Editing
Tools:
After Effects
Premiere Pro
Illustrator
Script Theme & Challenges
Crafting a visionary narrative that highlights the future of IoT, AI, and network innovation.
Overcoming the challenge of simplifying complex tech ideas into clear, compelling visuals.
Script Theme
■ The evolving landscape of IoT and smart technologies
■ The need for secure, fast, and scalable network infrastructure
■ Microlink’s role in pushing the boundaries of data networks
Challenges
■ Condensing a futuristic vision into a short, impactful video
■ Balancing technical concepts with inspiring visual storytelling
■ Keeping animation minimal yet meaningful to match the script
Creative Approach
A modern blend of clean layouts, brand consistency, and motion to elevate the narrative.
Each scene was designed to visually sync with the script through animated illustrations, dynamic typography, and a clear visual rhythm.
Visual Style:
Alternating between white and brand-blue backgrounds to maintain variety and emphasis.
Typography:
Used the clean and modern Unisans font for readability and tech-forward aesthetics.
Animation:
- Key screens featured animated illustrations to visualize abstract concepts.
- Most screens incorporated animated text for storytelling impact.
Audio:
- Voiceover was generated using NaturalReader for a natural tone.
- Background music sourced from Envato Elements to enhance the mood and pacing.
Outcome
The video effectively positioned Microlink Networks as a forward-thinking technology enabler. It was used in digital campaigns, presentations, and product demos to highlight their innovation in AI, network infrastructure, and automation.
Key Impact: Boosted engagement across Microlink’s digital platforms and helped align their brand with the future of IoT and smart connectivity.
To communicate Microlink Networks’ vision for the future of IoT, AI, and next-gen connectivity, I crafted a visually compelling explainer video. Through animated storytelling, dynamic typography, and voiceover, the video simplifies complex networking concepts and showcases Microlink’s innovative infrastructure solutions. This project helped position the brand as a forward-thinking leader in smart connectivity and automation.
Thank you for viewing my Microlink Networks video project.