NZ Food Truck – Maheswaran

Project Overview

Description

NZ Food Truck is a leading food truck chain in New Zealand, making it easy for users to discover and order delicious street food through a seamless mobile experience. Our mission is to bring the best of street cuisine to every corner of the country.

The app allows users to customize their meals to suit their taste preferences and dietary needs. With real-time tracking, users can monitor their orders directly from their phones. Whether choosing pickup or doorstep delivery, the platform offers a flexible and user-friendly ordering process.

It’s street food made smarter, faster, and tailored just for you.

Details

Time Frame:

5 Weeks

Role:

Research

User Persona

User Flow

Wireframe

Visual Design

Prototyping

Problem Finding & Possible Solutions

Through observation and research, I identified common user pain points and proposed practical solutions to enhance the app experience. These improvements focus on enabling users to customize their meals, place orders based on personal preferences, and receive their food reliably.
The goal is to make the app more intuitive, accessible, and aligned with real user needs.

User Problems

■ No food customization options

■ No offers or discounts available

■ Limited choices for budget-conscious users

■ Frequent delivery delays

■ No support or help center

■ No way to remove allergy-triggering ingredients

■ No order tracking or delivery notifications

Solution

■ Food customization to match taste and dietary needs

■ Promo codes for discounts

■ Real-time order tracking

■ Dedicated customer support

■ Estimated delivery time shown with tracking

■ Mobile notifications for order updates

■ Option to remove allergy-triggering ingredients

Project Timeline

It took 5 weeks to make this unique, trendy, and user-friendly design.
Here is the time schedule from the scratch to end.

User Research

I used interview method for this research and created empathy map to understand what they really need. This user group is usually quite busy with work, so the time, to cook at home is limited. They want to order food online easily and quickly, but finding the right food seems to be a challenge for them. Factors such as time, food preferences, ingredients availability, diets and cooking skills are issues they face.

User Persona

To frame the project and create a user-friendly design the needs of the target audience should be studied.

Problem Statement

Sarah is a busy accountant & mother who needs to order food online because she doesn’t have time to cook.

Problem Statement

John is a student who needs to take away the food by ordering online because he doesn’t have good restaurants nearby his home.

User Journey Map

User Journey Map of Sarah ordering food online for dinner.

User Flow

A user flow is the path taken by a typical user on an app or a website, so they can complete a task from start to finish. It explains how effectively can the users move through the app overall.

Usability Study

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockup needed refining.

Digital Wireframes

These digital wireframes are designed after gathering the datas from 2 rounds of usability study. Hence it doesn’t require any further changes.

Typography

I used Poppins font to make the typograghy easy to read for all users.
It is the perfect font to be used in mobile app.

Color Palette

Home Screen

This is the first screen of this app where users will able to see all the meal categories that they can order easliy and also a user-friendly navigation which will help them to explore all the other pages.

Visual Design

Once the functions and features of the app are decided, I moved on the visual design. To match the theme of the brand, I kept the design simple and visually appealing. My focus was to add all the necessary features in a way that is easy to use and distinguishable.

To enhance how New Zealanders discover and enjoy street food, I designed a seamless, intuitive mobile experience for NZ Food Truck. The solution addresses key user needs — from effortless food discovery and personalized meal customization to real-time order tracking and flexible delivery or pickup options. By focusing on convenience, transparency, and user delight, this app transforms the traditional street food journey into a smarter, faster, and more satisfying experience.

Thank you for viewing my NZ Food Truck case study.